Clearent’s ISV
Co-Marketing Strategy
Clearent is the full-service merchant service provider behind Xplor technologies, processing $31B+ in transactions annually for 800+ partners & 66k SMB customerss
Company
Clearent
Category
Payments
Serving
ISVs, ISOs, VARs & SMBs
Challenges
In 2020, Clearent desired to grow its merchant portfolio by scaling its ISV partner sales channel. At the time, challenges included...
▶️ Marketing that was inconsistent & difficult to track
▶️ A GTM strategy dictated largely by partners
▶️ Limited collateral lacked co-branded design options
Solutions
To help Cleaent reach its goals, I was recruited to deliver…
▶️ Co-Marketing Campaign: Rolled out over 30/60/90 days, the multi-channel campaign focused on educating merchants across the customer journey to drive trust & conversions
▶️ Co-branded assets: We’re built using templated messaging and designs. Allowing Clearent to own & deliver consistent assets that educate & drive merchant conversions
▶️ Consistent GTM Approach: Ensuring success by empowering Clearent to drive the terms of the marketing engagement & fully optimize the entirety of the partnership
Results
▶️ Merchant engagement increased by 3.5x
▶️ Average conversion rate increased to 70-80%
▶️ Repeatable GTM campaign supported growing partner ecosystem
