Bead’s Partner Marketing Built To Scale
Bead’s mission is to make crypto and digital wallet payment acceptance simple, safe, and accessible on one powerful digital asset network.
Category
Payments
Company
Bead
Serving
Processors, VARs, ISVs, ISOs, & Merchants
Challenges
Bead needed to launch a proven partner marketing strategy to…
▶️ Optimize all facets of its reseller partnerships
▶️ Efficiently drive merchant adoption
▶️ Scale with a growing partner ecosystem over time
▶️ Deliver a world-class experience
Solutions
To achieve its goals, I collaborated with Bead to deliver…
▶️ Multifaceted GTM Approach: Ensuring success by providing a blueprint to effectively engage stakeholders, align goals, and provide a conversion-focused roadmap
▶️ Co-Marketing Campaign: Rolled out over 30/60/90 days, the multi-channel campaign focused on educating merchants across the customer journey to drive trust & conversions
▶️ Tier-Based Support Framework: Provided to scale marketing, enablement & financial support efficiently based on revenue impact for a rapidly growing partner ecosystem
